E-COMMERCE
CONSUMER LIFESTYLE
MEMBERSHIP
Mekatron & Persones
Retail, membership, repairs, events — one design system.
ROLE
Product Designer
PLATFORM
Web App · Responsive
DURATION
Jan 2026 – Mar 2026
DELIVERABLES
Platform Architecture, Design System, UX Research
The Brief
Mekatrone & Persones entered the market as a high-end RC hobby startup with an ambitious vision: to create more than just a store. They envisioned a lifestyle hub where enthusiasts could buy precision machinery, manage their hobby through memberships, schedule complex repairs, and participate in exclusive community events.
The challenge was to take these four distinct, complex business units and weave them into a single, unified digital experience that felt premium, authoritative, and architecturally precise in its organization.
The Problem
Fragmentation was the primary enemy. Early-stage prototyping showed that users were getting lost between the "Shop" and "Repairs" funnels. The business model required a design that handled high-frequency retail transactions alongside low-frequency, high-intent repair bookings and recurring membership billing.
Cognitive Overload
Too many call-to-actions across multiple revenue streams confused the user's primary journey.
Scalability Gaps
The absence of a unified component library made adding new event types or membership tiers slow and inconsistent.
Research
I leveraged AI-assisted benchmarking to analyze over 50 niche hobbyist platforms and high-end automotive service portals. Our research identified two primary personas: The Elite Enthusiast (seeking technical specs and premium service) and The Aspiring Newcomer (seeking education and community guidance).
The Elite Enthusiast
- Goal: Source high-spec technical components and book expert repairs through one integrated platform
- Pain point: Generic e-commerce layouts bury technical specifications behind consumer-first browsing patterns
- Quote: "I need specs, compatibility info, and a repair slot — not another product carousel."
The Aspiring Newcomer
- Goal: Learn about RC flying, join a community, and buy their first machine with guided support
- Pain point: Intimidating interfaces designed for experts create drop-off at the first purchase decision
- Quote: "I don't even know what to search for. I just want someone to tell me where to start."
What I Designed
Retail Section
Deep catalog filtering and a high-performance checkout experience tailored for high-ticket items.
Membership
Tiered comparison matrix with dynamic benefit highlighting and seamless onboarding.
Repairs
Proprietary booking system with real-time status tracking for high-value mechanical assets.
Events & Community
Location-based event listings and a spotlight feature for the enthusiast community.
Outcome
The final delivery consisted of a complete UI/UX architecture for the first-stage startup, including high-fidelity prototypes and a robust documentation package. The platform will successfully launched its beta to a closed group of elite hobbyists, aiming for a higher engagement rate in the "Repairs" section than originally forecasted.
"The system doesn't just look premium; it functions with the reliability of the machines we service. It has become our most valuable business asset."
Reflection
Mekatrone & Persones taught me that multi-revenue platforms live or die at the architecture level. Before a single screen was designed, the information structure had to hold retail, membership, repairs, events, and community — five distinct user intents through one front door. Getting that foundation right meant every screen that followed had somewhere solid to stand. And a design system built to scale meant the platform could grow without ever needing to start over.
Next Project
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